Cardboard Squares, Brewing Legends: Inside Britain's Most Obsessive Pub Hobby
Tucked away in spare bedrooms and garage shelving across Britain, thousands of beermats are quietly preserving the history of breweries that no longer exist and pubs that haven't pulled a pint in decades. Tegestology — the hobby of collecting beermats — sounds niche until you meet the people doing it seriously. Then it starts to feel less like a quirky pastime and rather more like an act of cultural preservation.